Claridge's 2018 Christmas Tree
Who designed it, what it represents, and why it's so different from previous years.

27th  November 2018

Claridge's, London's famous Mayfair hotel has unveiled its 2018 Christmas tree 'Of Love', designed by fashion icon and long-time guest and friend of the hotel, Diane Von Furstenberg. The six-metre tall tree draws inspiration from Von Furstenberg’s belief in the power of love, symbolising life and nature, and from the creative influences and the ancient traditions of the astrological world.

 


 

The tree boasts a blue iridescent lustre from hand-blown spheres and is decorated with eight-thousand hand-painted silver-leafed leaves, and 150 glass hearts, along with six different silver-leafed abstract animals. An owl, horse, peacock, deer, dove, and mouse represent the celestial bodies of knowledge, peace, strength, and beauty.

The Claridge’s entrance hall has also been sprinkled with some spiritual festivity, lit with a magical midnight blue skylight covered in stars from the heavens, encouraging us to look up to the sky for inspiration. A celestial papered backdrop with constellations, comets, stars and zodiac signs fully cover the space, along with a note from Diane about the symbolism of the special tree.

Claridge's collaborative tradition began nine years ago with John Galliano for Dior, followed by Alber Elbaz for Lanvin, Kally Ellis of McQueens, Dolce & Gabbana and Burberry's Christopher Bailey.

 

Who will design the tree next year? Our bets are on Jeremy Scott, Creative Director of the fashion house Moschino.

For information about our products or services,
please contact our Sales Team on:

info@proportion.london

+44(0)207 749 1300