SELFRIDGES LEADING THE WAY
At Proportion London, one of the most inspiring and enjoyable parts of our job is working with like-minded creative clients. We’re passionate about display and the retail environment, so when we’re approached by brands that share the same sensibilities, we squeal with excitement and then get to work on producing the utmost unique and quality product.
One client in particular who we feel are leading the way in abundance when it comes to creativity is Selfridges. Recently opening two phenomenal floors, one dedicated to celebrating women’s minds, bodies and wellness, at the Body Studio, and the other; the Designer Studio where fashion, art and retail collide. Both spaces have expanded the parameters of how we shop, switching our mind-set to the possibilities of a more considered and thought-provoking experience.
Every finer detail within the new Studios exude imagination and artistic presentation, from the hanging body forms finished in stunning fabrics to the materials of the fixtures and quirky installations.
It has been a true pleasure to supply and collaborate with this influential department store. Keep doing what you’re doing Selfridges, we LOVE it!