27th November 2018
Brace yourself for tinsel, glitter and fluorescent lighting in equal measures as we reveal the stores that have gone to town this Kitschmas.
Selfridges’ festive windows take inspiration from rock-and-roll and pop culture, appropriately called 'Selfridges Rocks Christmas'. The displays feature an impressive 85,000 baubles, 65,000 pieces of confetti, 12,000 paper decorations, five km of garland, one tonne of mirror balls and 5,000 m of tinsel curtains.
The selection of fashion on display echoes the glam androgynous theme: plenty of patent leather, sequins, and star motifs along with a metallic colour palette. The theme is also embraced through the in-store entertainment which includes Christmas choirs and DJs and a rock ‘n’ roll parade.
Kitschmas Rating: 10/10
John Lewis continues the tradition of drawing on its Christmas advert as the theme for its Oxford Street window display, playing on the idea that a gift can be life-changing, as Elton John’s piano was for him. Fittingly, a gigantic piano provides the backdrop for the glittering display, with super-sized glowing keys snaking their way through the series of windows creating a surface to show off products on - genius!
The theme continues inside the store, with an experiential, interactive space where customers can “step into the set of the advert.” There's also a Rainbow Room where you can choose from 30 different shades of tinsel and browse 60 different single, coloured baubles (including neon, of course).
Tackmas Rating: 9/10
Luxury department store Harvey Nichols has also gone mad for metallics at their Knightsbridge store in London with a giant champagne bottle filling the first two windows, which pours gold and silver hues along the remaining windows.
Mannequins and products intermingle with the stream of gold, surrounded by baubles set against a bright lime green background brimming with twinkling lights and 3D bubbles to showcase the store’s finest gifts from fashion, beauty, homeware, food, and wine.
Kitschmas Rating: 8/10
Image credit: Melvyn Vincent
Kitschmas Rating: 9/10
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