PRECIOUS jewellery presentation launch
8th December 2017
Since the original launch of our PRECIOUS jewellery presentation range (in 2012), we have seen our influence in the jewellery market grow significantly and so have now extended our offering with brand new items which we revealed to our clients this December.
Already regular suppliers to some of the world's leading fashion brands and jewellers, we did our homework and created an even more considered and comprehensive kit, which sees fashion and jewellery presentation blend seamlessly in-store. Understanding our client's need for well designed, visually stunning display solutions, our resourceful Design Team have produced a collection which can display everything from delicate rings to bling-tastic necklaces, droplet earrings and statement bangles, plus much, much more.
For the PRECIOUS launch, we introduced new materials and colour-ways to illustrate four individual looks inspired by prevalent fashion trends. To summarise;
RAW combines authentic materials with raw metal, to offer an unconventional look. Including; waxed concrete, sandblasted wood, raw fibreglass, open weave scrim and fine linen.
CLASSIC embodies modern simplicity through elegant and timeless finishes. Featuring; waxed linen, vintage oak wood stain and brushed satin brass.
MAXIMALIST exudes sumptuous opulence to create dramatic, eye-catching presentations. Showcasing; rich colourful velvet, lush metallic and gloss paintwork, set against polished, lacquered brass.
LUXE sums up extreme elegance and sophistication for premium displays. Combining, soft faux suede, shimmering pearlescent wood, brushed satin nickel and metallic paint finishes.
Traditionally, jewellery has been a more considered purchase than clothing; often bought as a gift by others and linked to a life-changing event. But our buying behaviour is shifting; self-purchase is now a norm and mixing costume with fine jewellery very much in vogue. This move in the market affords design houses such as Alexander McQueen and Celine an opportunity to offer a wider and more accessible jewellery selection - a clever move which drives sales and entices new consumers into their brand at more affordable prices. High street retailers such as Zara and H&M have also benefitted from these trends, as jewellery becomes more intrinsic to completing the perfect outfit.
Having received such positive feedback and interest at our launch days, we predict this collection is set to become a new VM hero, proving its value as a stylish and cost-effective display kit which will instantly enhance and elevate both the jewellery and the instore buying experience.
To discuss your visual merchandising concepts or for more information on this range visit our website by clicking here. Alternatively, call us on 0207 749 1300 to arrange a showroom visit.
In the meantime, we leave you to browse some of our favourite showroom images of the PRECIOUS collection and other new product.