The Evolution of Retail – Are You Ready?
1st April 2018
It’s not just new brands unveiling concept stores. Established retail brands are reacting to the surge of new experience-based stores with innovative, experience-focused strategies that see customers coming back for more.
We’ve rounded up some concept stores that caught our eye with their immersive merchandising techniques. Prepare to be inspired!
Ted Baker, Old Street, London
High street fashion retailer, Ted Baker, has created an immersive pop-up experience at East London’s Old Street station to launch its latest collection, 'Colour by numbers'. The activation features a monochrome colour scheme with translucent opalescent panels inspired by a contemporary art gallery. The five-week pop-up offers yoga every Wednesday, walk-in nail appointments on Thursdays and is holding styling events throughout the store’s five-week duration.
Seattle based company, Nordstrom, recently rolled out its first local store concept - a 3,000 sq ft neighbourhood hub focused on better engaging with the Nordstrom customer. The concept is unique in that there is no dedicated inventory in the store. Instead, "Nordstrom Local" offers a variety of services and experiences such as a bespoke trunk customisation, an on-site alteration and tailoring services and an open meeting space that allows customers to wait for their alterations, meet with a stylist and indulge in a drink as well as receive on-site manicures.
Gucci Garden, Florence
Gucci Director, Alessandro Michele, continues to impress with his three-storey lifestyle concept in a palazzo in the heart of Florence. The newly-designed space, that opened to coincide with the Pitti Uomo men's fashion trade show, features a store with one-of-a-kind items and a michelin-star restaurant where one can recover from the sensory overload. The multi-coloured creative space also boasts a cinema showing a selection of experimental films and several exquisite exhibition rooms curated by fashion critic, Maria Luisa Frisa.
‘Winston’s Whereabouts’ - Jack Wills, Reigate, London
Jack Wills took over a Grade II-listed Georgian manor house and gave it the ‘Jack Wills treatment’. The 17th-century house Sir Winston Churchill once stayed in is filled with low-lit chandeliers and surrounded by antiques that feels more like a home than a shop. The merchandise is strategically scattered around the humble abode, utilising the solid oak furnishings and the daylight-flooded window seats. The brand is also set to open a new store in Watford's 400,000 sq ft extension…We can’t wait to see what they’ve got in store (pardon the pun!)
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